Tuesday, 29 July 2014

CALL IT SPRING SS14


When you don’t how to say it in words, say it with Emojis.

CALL IT SPRING – a frontrunner for savvy shoes and accessories – is a serious threat to deal with. They’re the go-to place for all trendy must-haves that finish off any outfit. What’s more is that they’re on the affordable side. The reasons to visit just keep on rolling in!

For their Spring 2014 collection, they targeted the social media world i.e. Emojis. We all love emojis. CALL IT SPRING have gone emoji crazy in their newest campaign. Our favourite emojis can be spotted throughout their photographic journey in the hopes of capturing a cool and laidback essence.

The campaign follows a bunch of downtown kids as they discover L.A. 
Everyday adventures are so stylishly captured, which simply emphasize CALL IT SPRING’s cut-throat brand. At one emoji at a time, they’ve turned an animated symbol into a form of art.

“When words and pictures aren’t enough, emoji’s are how we communicate” says Vanda Dafatri, Art Director for CALL IT SPRING. “The campaign plays off today’s social culture, where tricked out selfies and layers of smiles, stars and cat heads are the norm.”

You call it love, we CALL IT SPRING.







CALL IT SPRING - available at Canal Walk, V&A Waterfront, Sandton, Menlyn, Gateway, Highveld Mall and Cresta

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