"We approached Poppy because she embodies so many of the values that Superga, as a brand, believes are important. She is elegant, chic and grounded but she is also fashion-forward, edgy and a tad cheeky when she needs to be. She has so naturally become a part of the Superga family and I believe that that only happens when something is just right," says Katy Ward, Marketing Manager at Superga.
Poppy is known for her love of everything sneakers so it came as no surprise that she was chosen for this colorful campaign. “Her personal collection of the Summer 2014/15 range epitomises Poppy’s strong personality traits though a medley of different patterns, styles and prints that show why people follow her lead when it comes to fashion,” continues Katy.
The range's style vary from lace to florals, animal prints and leathers in an array of hi-tops, wedges and low-cuts. These edgy sneakers are reasonably priced with prices ranging from a cool R800-R900. Poppy's S/S 14/15 range will be available at all Superga stores nationwide as of this month.